Search Results - person:"Agyapong, Gloria"

Nexus between customer relationship management dimensions, customer involvement and customer retention : a mediation analysis in Ghana's hotel industry

Opoku, Richard Kofi; Agyapong, Gloria Kakrabah-Quarshie; … - In: Journal of hospitality and tourism insights 8 (2025) 3, pp. 1010-1029

Persistent link: https://www.econbiz.de/10015272381

Financial literacy, access to digital finance and performance of SMEs : evidence From Central region of Ghana

Frimpong, Stephanie Efua; Agyapong, Gloria Kakrabah-Quarshie - In: Cogent economics & finance 10 (2022) 1, pp. 1-21

This paper expands on financial literacy, access to digital finance, and SME performance in the Central Region of Ghana. First, the study analysed SMEs’ digital platform knowledge and utilisation. It examined the relationship between financial literacy, access to digital finance, and SME...

Persistent link: https://www.econbiz.de/10013373068

Customer relationship management practices and organisational performance of commercial banks in Ghana : a mediation analysis

Gonu, Eric; Okeniyi, Johnson; Agyapong, Gloria … - In: Journal of financial services marketing 29 (2024) 2, pp. 607-624

Persistent link: https://www.econbiz.de/10015061054

Sustainable procurement practices and sustainable performance : evidence from small and medium-sized manufacturing enterprises in an emerging economy

Agyapong, Gloria Kakrabah-Quarshie; Opoku, Richard Kofi; … - In: International journal of procurement management 20 (2024) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10015064924

Competitive intelligence, market ambidexterity, and SMEs' performance : the role of firm characteristics

Agyapong, Gloria Kakrabah-Quarshie; Marfo-Yiadom, Edward; … - In: International journal of business competition and … 9 (2024) 1, pp. 79-106

Persistent link: https://www.econbiz.de/10015272524

Public service advertising and celebrity endorsement in Ghana

Appiah-Nimo, Christina; Ofori, Daniel; Agyapong, Gloria … - In: Public Sector Marketing Communications, Volume II : …, (pp. 21-41). 2023

Persistent link: https://www.econbiz.de/10014289780

Sales-orientation and customer-orientation on performance of direct sales executives of Fidelity Bank, Ghana

Adusei, Charles; Tweneboah-Koduah, Isaac; Agyapong, … - In: International journal of finance & banking studies : JJFBS 9 (2020) 4, pp. 70-86

Persistent link: https://www.econbiz.de/10012588153

Marketing communications during a pandemic : perspective from a developing country

Agyapong, Gloria Kakrabah-Quarshie - In: Marketing Communications and Brand Development in …, (pp. 109-129). 2022

Persistent link: https://www.econbiz.de/10013280190

The impact of organisational capabilities on the performance of small- and medium-sized enterprises (SMEs)

Ofori Amanfo, Joshua; Akonsi, Samuel Wunmalya; … - In: European business review 34 (2022) 5, pp. 642-665

Persistent link: https://www.econbiz.de/10013412408

Internal marketing communications in Ghana's public sector : conceptualisations and extension

Agyapong, Gloria Kakrabah-Quarshie; Ofori, Daniel; … - In: Public Sector Marketing Communications Volume I : …, (pp. 99-122). 2022

Persistent link: https://www.econbiz.de/10013415077