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Year of publication
Subject
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Consumer behaviour 3 Konsumentenverhalten 3 Emerging economies 2 Emerging markets 2 Ghana 2 Schwellenländer 2 Abfall 1 Abfallentsorgung 1 Bekleidung 1 Bekleidungsindustrie 1 Clothing 1 Clothing industry 1 Fashion 1 Fashion clothing purchasing behaviour 1 Internet marketing 1 Jugendliche 1 Mode 1 Online consumer engagement 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Situational factors 1 Social Web 1 Social practice theory 1 Social presence theory 1 Social web 1 Theory of attribution 1 Unlawful disposal of solid waste products 1 Waste 1 Waste disposal 1 Young adult consumers 1 Youth 1
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Online availability
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CC license 2 Free 2 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Agyekum, Ofosu 3 Owusu-Prempeh, Vida 3 Yeboah, Abraham 3 Addae, Ebenezer Kwame 1 Owusu-Frimpong, Nana 1 Prempeh, Kwadwo Boateng 1
Published in...
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Future business journal 2 Italian journal of marketing : ITJM 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Measuring situational factors in theory of attribution to consumer attitudes towards unlawful disposal of solid waste products in Ghana with special reference to Sunyani : a mediation and moderation analysis
Yeboah, Abraham; Owusu-Frimpong, Nana; Agyekum, Ofosu; … - In: Future business journal 9 (2023), pp. 1-21
Consumer attitudes towards the unlawful disposal of solid waste products in Ghana, particularly Sunyani, continue to be a challenge. The study is based on the attribution theory. A sample size of seven hundred and twenty-seven (727) was selected through convenience sampling. Data collected were...
Persistent link: https://www.econbiz.de/10014381902
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Using social presence theory to predict online consumer engagement in the emerging markets
Yeboah, Abraham; Agyekum, Ofosu; Owusu-Prempeh, Vida; … - In: Future business journal 9 (2023), pp. 1-18
The purpose of this paper was to contribute to the dimension of online consumer engagement in the emerging markets. The study is based on the social presence theory factors. The study evaluated 443 data sets obtained through a standardized Qualtrics online survey to examine social presence...
Persistent link: https://www.econbiz.de/10014381926
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Cover Image
Using social practice theory to attitudes towards fashion clothing purchasing behaviour among young adult consumers in emerging markets
Yeboah, Abraham; Agyekum, Ofosu; Owusu-Prempeh, Vida; … - In: Italian journal of marketing : ITJM 2025 (2025) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10015526475
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