Nutsugbodo, Ricky Yao; Blankson-Stiles-Ocran, Sarah; … - In: International Journal of Event and Festival Management 15 (2024) 4, pp. 450-468
Purpose This study examined university students’ participation in campus-based events (CBEs). Using the Stimulus-Organism-Response (SOR) theory, the study specifically assessed the effect of motivation on emotional attachment and experiential value and how these affect the satisfaction and...
