To win the war for talents, it is essential to make the organization attractive as well as communicate the attractiveness to job seekers. Therefore, social media has been proved to be a cost-effective and very influential communication source, which is different from the traditional way of...

Purpose: Job information through word-of-mouth (WOM) has a crucial impact on employer attractiveness. The phenomenal rise of social media offers alternate WOM platforms for sharing job information, which is quite different from traditional face-to-face WOM. The purpose of this paper is to...