Allison, Seamus; Akbar, M. Bilal; Allison, Claire; … - In: European Journal of Marketing 58 (2024) 7, pp. 1756-1775
Purpose This study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date. Design/methodology/approach The paper outlines a collaborative approach, working with pregnant people, clinicians, tobacco dependency practitioners and academics...