Search Results - person:"Alhitmi, Hitmi Khalifa"

Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

Alhitmi, Hitmi Khalifa; Mardiah, Alin; Al-Sulaiti, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-9

Interest in artificial intelligence (AI) is widespread across several industries, such as marketing, but worries about its ethical and legal consequences are increasing. This article examines concerns regarding data security and privacy in AI-powered marketing and discusses possible remedies....

Persistent link: https://www.econbiz.de/10015456686

Data security and privacy concerns of AI-driven marketing in the context of economics and business field : an exploration into possible solutions

Alhitmi, Hitmi Khalifa; Mardiah, Alin; Al-Sulaiti, … - In: Cogent business & management 11 (2024) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10015446639

Fintech and contactless payment: help or hindrance? : the role of invasion of privacy and information disclosure

Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed; … - In: International journal of bank marketing 42 (2024) 1, pp. 66-93

Persistent link: https://www.econbiz.de/10014470772

Chapter 2 Regenerative Tourism – The Concept of Moving Beyond Responsible and Sustainable Tourism

Alhitmi, Hitmi Khalifa; Rahman, Eman Zameer; Bayram, … - In: The role of artificial intelligence in regenerative …, (pp. 33-50). 2024

Abstract This chapter explores the concept of regenerative tourism as a sustainable approach to travel and destination development. It examines the interconnectedness of regenerative agriculture and tourism, incorporating the adaptive cycle model and principles from the regenerative development...

Persistent link: https://www.econbiz.de/10015488868