Search Results - person:"Ali, Ruksar"

Work-life balance, career motivation and women : a systematic literature review and research agenda in the Indian context

Ali, Ruksar; Sujood; Naz, Ariba; Azhar, Mohd - In: Gender in management : an international journal 40 (2025) 3, pp. 467-504

Persistent link: https://www.econbiz.de/10015417639

Demystifying the effect of social media eWOM on revisit intention post-COVID-19 : an extension of theory of planned behavior

Azhar, Mohd; Ali, Ruksar; Hamid, Sheeba; Akhtar, Mohd Junaid - In: Future Business Journal 8 (2022), pp. 1-16

The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance...

Persistent link: https://www.econbiz.de/10013410915