Ogunsola-Saliu, Kehinde; Alotaibi, Abdulaziz - In: Businesses 5 (2025) 3, pp. 1-27
Franchising operates as a proven business model that drives substantial growth for small and medium-sized enterprises (SMEs) worldwide. The franchise ecosystem in Saudi Arabia lacks sufficient research, despite established frameworks for success in markets such as the United States, the United...