Alzougool, Basil - In: Global Knowledge, Memory and Communication 68 (2019) 6/7, pp. 471-490
Purpose The purpose of this study is to explore the use and continued intention to use six social media applications (SMAs) (i.e., Facebook, Twitter, YouTube, LinkedIn, Skype and Instagram) by small- and medium-sized enterprises (SMEs) in Kuwait. Design/methodology/approach A survey of 357 SMEs...