Surmanidze, Natia; Tskhadadze, Keti; Amashukeli, Maia; … - In: Addressing Contemporary Challenges in the B2B …, (pp. 161-194). 2025
Hybrid and virtual events are transforming corporate gatherings by combining in-person and digital elements to enhance accessibility, engagement, and sustainability. This study examines their adoption in Georgia, focusing on economic benefits, environmental impact, and technological advancements...