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  • Search: person:"Amashukeli, Maia"
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Year of publication
Subject
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Brand management 1 Markenführung 1 Narrative Methode 1 Narrative method 1
Online availability
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Undetermined 2 Free 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article 1 Aufsatz im Buch 1 Book section 1 chapter 1
Language
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English 3
Author
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Amashukeli, Maia 3 Surmanidze, Natia 3 Tskhadadze, Keti 3 Beridze, Mariam 1 Burnadze, Lana 1
Published in...
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Addressing Contemporary Challenges in the B2B Hospitality Sector 1 Agora International Journal of Economical Sciences (AIJES) 1 Compelling storytelling narratives for sustainable branding 1
Source
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ECONIS (ZBW) 1 EconStor 1 Other ZBW resources 1
Showing 1 - 3 of 3
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EMPOWERING SMALL BUSINESSES IN GEORGIA: ACCESS TO FINANCE, ECONOMIC RESILIENCE, AND SUSTAINABLE GROWTH
Surmanidze, Natia; Beridze, Mariam; Amashukeli, Maia; … - In: Agora International Journal of Economical Sciences (AIJES) 17 (2023) 2, pp. 158-169
The role of small businesses in the global economy is pivotal, characterized by their flexibility, rapid adaptability, and significant contribution to job creation. Small businesses worldwide often need help securing funding, particularly in regions with the most pronounced financing gap. The...
Persistent link: https://www.econbiz.de/10015065015
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Cover Image
Reimagining Events and Corporate Gatherings: The Rise of Hybrid and Virtual Events
Surmanidze, Natia; Tskhadadze, Keti; Amashukeli, Maia; … - In: Addressing Contemporary Challenges in the B2B …, (pp. 161-194). 2025
Hybrid and virtual events are transforming corporate gatherings by combining in-person and digital elements to enhance accessibility, engagement, and sustainability. This study examines their adoption in Georgia, focusing on economic benefits, environmental impact, and technological advancements...
Persistent link: https://www.econbiz.de/10015542805
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Cover Image
Compelling storytelling narratives
Surmanidze, Natia; Tskhadadze, Keti; Amashukeli, Maia - In: Compelling storytelling narratives for sustainable branding, (pp. 1-23). 2024
Persistent link: https://www.econbiz.de/10015193199
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