Sahlan, Mohd Khairulnizam; Abu-Hussin, Mohd Fauzi; … - In: Journal of Islamic Marketing 10 (2018) 2, pp. 465-475
Purpose: The purpose of this paper is to explore coopetition, a strategy that combines cooperation and competition, in addressing relationships between small grocery retailers. Using coopetition as an underlying concept, this study examines how religious influences play a role in determining...