Amnas, Muhammed Basid; Selvam, Murugesan; Parayitam, … - In: South Asian journal of marketing 6 (2025) 1, pp. 53-69
The rapid advancement of Financial Technology (FinTech) has ushered in a new era of financial services, with innovative solutions that have the potential to transform how individuals and businesses manage their finances. This research study explores the critical factors affecting the adoption of...