Hani, Safi; Marwan, Azouri; Andre, Azouri - In: Arab Economic and Business Journal 13 (2018) 2, pp. 190-196
This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer. It studies celebrity endorsement from pristine idea, speculations, efficiency,...
