Current study entitled "Investigating the impact of E-commerce on enhancing the Purchase Intention and customer value" attempts to investigating the important role of customers in IranKhodro group branches in Chaharmahal va Bakhtiari province of Iran. In this study regarding the research model,...

In recent years, an increasing understanding of the necessity of making long-term relationships has been created between purchasers of commodities with services and their suppliers. This enterprise particularly confirms that long-term relationships can result in beneficial effects such as:...