Razak, Mashur; Hidayat, Muhammad; Launtu, Ansir; Kusuma … - In: Journal of Asia Business Studies 14 (2020) 3, pp. 307-322
Purpose: This paper aims to investigate the relevance of each variable such as brand attitude, brand awareness, brand visibility (BV), brand integrity (BI), brand reputation and brand performance through direct and intervening testing, so that the research has theoretical implications for the...