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Search: person:"Aoki, Kei"
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Aoki, Kei
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Borders, Aberdeen Leila
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Obeng, Efua
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Tudor, R. Keith
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Drivers of sustained brand engagement : cases of long-term customers of hedonic and utilitarian brands in Japan
Ishizuka, Chikako
;
Aoki, Kei
- In:
Journal of marketing analytics : JMA
12
(
2024
)
4
,
pp. 979-989
Persistent link: https://www.econbiz.de/10015138154
Saved in:
2
Why build sustainable relationships with customers? : the effects of "Ambassador Program"
Aoki, Kei
;
Tudor, R. Keith
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012257946
Saved in:
3
Can brand experience increase customer contribution : how to create effective sustainable touchpoints with customers?
Aoki, Kei
;
Obeng, Efua
;
Borders, Aberdeen Leila
; …
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012257882
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