Frontmatter -- CONTENTS -- Acknowledgments -- The Pharmaceutical Nexus -- Globalizing Human Subjects Research -- The New Medical Oikumene -- Educating for Global Mental Health: The Adoption of SSRIs in Japan -- High Contact: Gifts and Surveillance in Argentina -- Addiction Markets: The Case of...

We compare two highly symbolized beverages – Coca-Cola and tesguino, a fermented maize beer of indigenous northern Mexico – to (re-)evaluate the notion of fetishism of commodities in contrasting ethnographic contexts. In the case of Coca-Cola, we observe a kind of hidden but active...