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  • Search: person:"Armstrong, Gillian A."
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Year of publication
Subject
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KMU 4 SME 4 E-commerce 2 Electronic Commerce 2 Internet 2 Marketing management 2 Marketingmanagement 2 Northern Ireland 2 Website 2 Agrarprodukt 1 Agricultural product 1 Agriculture 1 Betriebliches Informationssystem 1 Big Data 1 Big data 1 Business intelligence system 1 Digitalisierung 1 Digitization 1 Einführung 1 Einzelhandel 1 Entrepreneurship 1 Entrepreneurship approach 1 Food 1 Food products 1 Großbritannien 1 Implementation 1 Internet marketing 1 KMU-Marketing 1 Kundenbindungsprogramm 1 Lebensmittel 1 Loyalty program 1 Marketing 1 Nordirland 1 Online-Marketing 1 Retail trade 1 SME marketing 1 Small to medium‐sized enterprises 1 United Kingdom 1 Worldwide web 1 big data 1
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Online availability
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Undetermined 1
Type of publication
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Article 8
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 research-article 1
Language
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English 6 Undetermined 2
Author
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Durkin, Mark G. 6 Armstrong, Gillian A. 5 Armstrong, Gillian 3 Simmons, Geoff 3 Simmons, Geoffrey 3 Donnelly, Christina 2 Fearne, Andrew P. 2 McGowan, Pauric 2 Simmons, Geoffrey J. 2
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Published in...
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International small business journal : researching entrepreneurship 3 International small business journal 2 Journal of Small Business and Enterprise Development 1 Journal of small business and enterprise development 1 Marketing intelligence & planning 1
Source
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ECONIS (ZBW) 5 OLC EcoSci 2 Other ZBW resources 1
Showing 1 - 8 of 8
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-534
Persistent link: https://www.econbiz.de/10009611621
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An exploration of small business website optimization : enablers, influencers and an assessment approach
Simmons, Geoffrey; Armstrong, Gillian; Durkin, Mark G. - In: International small business journal : researching … 29 (2011) 5, pp. 534-561
Persistent link: https://www.econbiz.de/10009380479
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An exploration of small business Website optimization: Enablers, influencers and an assessment approach
Simmons, Geoff; Armstrong, Gillian A.; Durkin, Mark G. - In: International small business journal 29 (2011) 5, pp. 534-562
Persistent link: https://www.econbiz.de/10009343746
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A conceptualization of the determinants of small business website adoption
Simmons, Geoff; Armstrong, Gillian A.; Durkin, Mark G. - In: International small business journal : researching … 26 (2008) 3, pp. 351-389
Persistent link: https://www.econbiz.de/10003719313
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A Conceptualization of the Determinants of Small Business Website Adoption: Setting the Research Agenda
Simmons, Geoff; Armstrong, Gillian A.; Durkin, Mark G. - In: International small business journal 26 (2008) 3, pp. 351-390
Persistent link: https://www.econbiz.de/10008052061
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Determinants of internet adoption by SME agri‐food companies
Simmons, Geoffrey J.; Durkin, Mark G.; McGowan, Pauric; … - In: Journal of Small Business and Enterprise Development 14 (2007) 4, pp. 620-640
Purpose – As evidence mounts on the importance of small to medium‐sized enterprises (SMEs) to national and international economies and the opportunities presented to them by the internet, it becomes important to understand the key issues which determine internet adoption and utilisation....
Persistent link: https://www.econbiz.de/10014903093
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Cover Image
Determinants of internet adoption by SME agri-food companies
Simmons, Geoffrey J.; Durkin, Mark G.; McGowan, Pauric; … - In: Journal of small business and enterprise development 14 (2007) 4, pp. 620-640
Persistent link: https://www.econbiz.de/10003725130
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