Search Results - person:"Arnberg, Klara"

Wartime segmentation : class, gender, and nation in the marketing of consumers, Sweden 1939-1945

Arnberg, Klara; Hagström, Jim - In: Enterprise & society : the international journal of … 26 (2025) 2, pp. 587-618

Persistent link: https://www.econbiz.de/10015451063

The making of consumer patriotism : mobilizing Christmas in Sweden during the Second World War

Glover, Nikolas; Arnberg, Klara; Cottrell-Sundevall, Fia - In: History of retailing and consumption 10 (2024) 3, pp. 225-241

Persistent link: https://www.econbiz.de/10015417860

Under the influence of commercial values : neoliberalized business-consumer relations in the swedish certification market : 1988-2018

Arnberg, Klara; Gustavsson, Martin; Hallström, … - In: Enterprise & society : the international journal of … 24 (2023) 3, pp. 647-675

Persistent link: https://www.econbiz.de/10014364365

Gender and economic history in the Nordic countries

Arnberg, Klara; Larsen, Eirinn; Östman, Ann-Catrin - In: Scandinavian economic history review 70 (2022) 2, pp. 113-122

Persistent link: https://www.econbiz.de/10013350334

Special issue: gender in economic history

Arnberg, Klara (ed.); Larsen, Eirinn (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013350358

Selling the consumer: the marketing of advertising space in Sweden, ca. 1880-1939

Arnberg, Klara - In: Journal of Historical Research in Marketing 11 (2019) 2, pp. 142-164

Purpose: By studying the marketing of advertising space, this paper aims to study how class, gender and region were portrayed in terms of economic considerations in adverts selling advertising space to potential advertisers. The paper studies how readers were discursively transformed into...

Persistent link: https://www.econbiz.de/10012075220

Beyond Mrs consumer : competing femininities in Swedish advertising trade publications, 1900–1939

Arnberg, Klara - In: Scandinavian economic history review 66 (2018) 2, pp. 153-169

Persistent link: https://www.econbiz.de/10012008633

Mad women : gendered divisions in the Swedish advertising industry, 1930-2012

Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291

Persistent link: https://www.econbiz.de/10011670877

Under the counter, under the radar? : the business and regulation of the pornographic press in Sweden 1950 - 1971

Arnberg, Klara - In: Enterprise & society : the international journal of … 13 (2012) 2, pp. 350-377

Persistent link: https://www.econbiz.de/10009570725