This study utilizes institutional theory to assess the effect of the host institutional environment on the success of internationalizing retailers. According to this framework, retailers succeed in international markets when they adapt their retail format and practices to the salient...

Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Purpose – This paper aims to explore Wal‐Mart's varying performance in Europe and eventual exit from the German market by singling out the role of consumer acceptance of Wal‐Mart's market propositions. Design/methodology/approach – The paper uses the macro‐constructs of institutional...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in Agribusiness, published by and copyright John Wiley & Sons.

Wal-Mart is the world's largest retailer with sales of $285.3 billion in 2004-2005; 20% of these sales are generated from international markets and it is two of these markets, Germany and the UK, that are the focus of the paper. The paper charts the entry of Wal-Mart into Europe within the context...

Wal‐Mart is the world’s largest retailer with ambitious plans to increase its international sales. Europe is a logical target for Wal‐Mart to consolidate and build upon acquisitions in Germany and the UK. This paper assesses the opportunities for Wal‐Mart in these markets and in France,...