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  • Search: person:"Arroyo Cañada, Francisco Javier"
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Year of publication
Subject
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Consumer behaviour 6 Konsumentenverhalten 6 Colombia 3 Customer satisfaction 3 E-commerce 3 Internet marketing 3 Kolumbien 3 Online-Marketing 3 Social Web 3 Social web 3 Behavioral intention 2 Brand loyalty 2 Brand management 2 Electronic Commerce 2 Fernsehen 2 Incentives 2 Innovation 2 Innovation adoption 2 Innovationsakzeptanz 2 Interactive television 2 Kundenzufriedenheit 2 Markenführung 2 Media usage 2 Mediennutzung 2 Online retailing 2 Online-Handel 2 Quality 2 Social network 2 Soziales Netzwerk 2 T-commerce 2 Technology acceptance model 2 Television 2 Theory of forgotten effects 2 Advertising effects 1 Advertising media 1 Anreiz 1 Artificial intelligence 1 Beziehungsmarketing 1 Brand 1 Börsenhandel 1
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Online availability
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Undetermined 11 Free 5
Type of publication
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Article 12 Book / Working Paper 5
Type of publication (narrower categories)
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Article in journal 9 Aufsatz in Zeitschrift 9 research-article 2
Language
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English 13 Spanish 4
Author
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Arroyo-Cañada, Francisco-Javier 10 Arroyo Cañada, Francisco Javier 6 Sánchez-Torres, Javier A. 6 Argila-Irurita, Ana 4 Gil-Lafuente, Jaime 4 Sanchez Torres, Javier A. 2 Solé-Moro, Maria Luisa 2 Sánchez Torres, Javier A. 2 Argila-Irurita, Ana María 1 Arroyo-Cañada, Francisco Javier 1 Escobar-Sierra, Manuela 1 Fontalvo-Cerpa, Winston 1 Guzmán Ordóñez, Anabel 1 Hernández-Fernández, Yuri-Lorene 1 Lasso, Emmanuel 1 Merigó, José M. 1 Nicolas, Carolina 1 Palacio-López, Sandra-Milena 1 Rivera, Julian 1 Robayo-Pinzón, Oscar Javier 1 Rojas-Berrio, Sandra Patricia 1 Roldan-Gallego, Juan Sebastián 1 Sánchez-Torres, Javier 1 Valenzuela Fernandez, Leslier Maureen 1
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Published in...
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Journal of Business & Industrial Marketing 2 International journal of electronic customer relationship management : IJECRM 1 International journal of electronic marketing and retailing : IJEMR 1 International journal of sport management and marketing : IJSMM 1 International journal of technology marketing : IJTMkt 1 Journal of Fashion Marketing and Management: An International Journal 1 Journal of fashion marketing and management 1 Journal of marketing analytics : JMA 1 Journal of promotion management : JPM 1 Operational research : an international journal 1 The journal of business & industrial marketing 1
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Source
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ECONIS (ZBW) 14 Other ZBW resources 3
Showing 1 - 10 of 17
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Analytical model to measure the effectiveness of content marketing on Twitter : the case of governorates in Colombia
Guzmán Ordóñez, Anabel; Arroyo Cañada, Francisco Javier - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 962-978
Persistent link: https://www.econbiz.de/10015138153
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Visual photography's influences on hotel selection : an analysis using e-booking as a comparative platform
Sánchez-Torres, Javier A.; Palacio-López, Sandra-Milena; … - In: International journal of electronic customer … 14 (2024) 2, pp. 128-142
Persistent link: https://www.econbiz.de/10015064308
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Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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The Mediterranean Diet : Culture and Its Impact on Consumer Habits in Barcelona Restaurant (La “Dieta Mediterránea”: la cultura y su impacto en los hábitos de consumo en restaurantes de Barcelona)
Sánchez-Torres, Javier; Arroyo Cañada, Francisco Javier; … - 2020
Spanish Abstract: Este artículo se ha enfocado en estudiar la prevalencia de la dieta mediterránea en los menús de los restaurantes de la ciudad de Barcelona, partiendo de una revisión de estudios previos referentes a la gran influencia de la cultura “Mediterránea” sobre aspectos...
Persistent link: https://www.econbiz.de/10014102303
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Incidencia de internet en el proceso de decisión de compra (Internet Impact in the Purchase Decision Process)
Arroyo Cañada, Francisco Javier - 2020
Spanish abstract: La penetración de Internet en los hogares, así como el uso del smartphone y otros dispositivos portátiles, tanto dentro como fuera del hogar, está introduciendo cambios a lo largo de todo el proceso de decisión de compra de los consumidores. La comodidad y ahorro de...
Persistent link: https://www.econbiz.de/10014102307
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Los egresados universitarios y la inserción laboral : un acercamiento al panorama latinoamericano y español (University Graduates and Placement: An Approach to the Latin American and Spanish Panorama)
Solé-Moro, Maria Luisa - 2020
Spanish Abstract: Este artículo se presenta como una reflexión, a partir de una revisión de la literatura sobre la inserción laboral del graduado universitario en España y Latinoamérica; el panorama de globalización, volatilidad económica, aumento de graduados universitarios y otros...
Persistent link: https://www.econbiz.de/10012844145
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Diferencias De La Adopción Del Comercio Electrónico Entre Países (Differences in the Adoption of Electronic Commerce between Countries)
Sánchez Torres, Javier A. - 2017
Spanish Abstract: ResumenEl objetivo de este trabajo es examinar los efectos moderadores en la adopción del e-commerce según sea el estado de difusión de este en un país, haciendo énfasis en las características que presenta cada país según el desarrollo de este canal comercial.Se...
Persistent link: https://www.econbiz.de/10012950573
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The Perception of Satisfaction with Virtual Social Networks : A Comparative Analysis
Sánchez Torres, Javier A.; Arroyo Cañada, Francisco Javier - 2016
The main aim was to determine the level of satisfaction of users of Facebook, Twitter, and Instagram by comparing the concept of a “virtual social network” with the perception of use by the users from the subjective evaluation of five features. An empirical study was realized with users of...
Persistent link: https://www.econbiz.de/10014126416
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A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Arroyo-Cañada, Francisco-Javier; Gil-Lafuente, Jaime - In: Operational research : an international journal 19 (2019) 3, pp. 701-716
Persistent link: https://www.econbiz.de/10012127665
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