Search Results - person:"Ataman, Berk"

How do line extensions impact brand sales? : the role of feature similarity and brand architecture

Sezen, Burcu; Pauwels, Koen; Ataman, Berk - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 537-550

Persistent link: https://www.econbiz.de/10015138090

Employment interview satisfaction of applicants within the context of a developing country : the case of Turkey

Küskü, Fatma; Ataman, Berk M. - In: The international journal of human resource management 22 (2011) 11, pp. 2463-2483

Persistent link: https://www.econbiz.de/10009295835

Employment interview satisfaction of applicants within the context of a developing country: the case of Turkey

Ksk, Fatma; Ataman, Berk M. - In: The international journal of human resource management 22 (2011) 11, pp. 2463-2484

Persistent link: https://www.econbiz.de/10009265963

Examination of the effects of the relationship marketing orientation on the company performance

Kucukkancabas, Selin; Akyol, Ayse; Ataman, Berk - In: Quality & Quantity: International Journal of Methodology 43 (2009) 3, pp. 441-450

Persistent link: https://www.econbiz.de/10009390878

Comparison of Urban Housing Satisfaction in Modern and Traditional Neighborhoods in Edirne, Turkey

Erdogan, Nevnihal; Akyol, Ayse; Ataman, Berk; Dokmeci, Vedia - In: Social Indicators Research 81 (2007) 1, pp. 127-148

Persistent link: https://www.econbiz.de/10009403002

A note on the effect of brand image on sales

Ataman, Berk; Ülengin, Burç - In: Journal of Product & Brand Management 12 (2003) 4, pp. 237-250

The purpose of this paper is to investigate the relationship between the sales volume of a firm and its brand image. Consumers’ self‐perception and perception of brand image, with respect to congruency models, have a strong influence on their behavior in the marketplace. Therefore it is...

Persistent link: https://www.econbiz.de/10014895765