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~isPartOf:"Journal of business economics and management"
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Journal of business economics and management
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The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
2
Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior
Conner, Suzanne L.
;
Reardon, James
;
Miller, Chip E.
; …
- In:
Journal of business economics and management
18
(
2017
)
1
,
pp. 100-115
Persistent link: https://www.econbiz.de/10011721685
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