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~type_genre:"Article in journal"
~subject:"Social Web"
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The impact of social media marketing on new venture performance
Venciute, Dominyka
;
Auruskeviciene, Vilte
;
Reardon, James
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 788-810
Persistent link: https://www.econbiz.de/10014334570
Saved in:
2
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
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