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~person:"Böhm, Eva"
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Böhm, Eva
Boehm, E. A.
24
Böhm, E.
8
Boehm, E A
4
Boehm, E.A.
3
Hillenbrand, Th
3
BOEHM, E. A.
2
Boehm, E.
2
Eggert, Andreas
2
Terho, Harri
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Alavi, Sascha
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Journal of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of personal selling & sales management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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1
The ambivalent role of monetary sales incentives in service innovation selling
Alavi, Sascha
;
Böhm, Eva
;
Habel, Johannes
;
Wieseke, Jan
; …
- In:
The journal of product innovation management : an …
39
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013187388
Saved in:
2
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
3
Digital technology usage as a driver of servitization paths in manufacturing industries
Harrmann, Lisa Katharina
;
Eggert, Andreas
;
Böhm, Eva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 834-857
Persistent link: https://www.econbiz.de/10014226020
Saved in:
4
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
5
Outcome-based contracting from the customers' perspective : a means-end chain analytical exploration
Schäfers, Tobias
;
Ruffer, Stefan
;
Böhm, Eva
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 466-481
Persistent link: https://www.econbiz.de/10012501919
Saved in:
6
Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling
Böhm, Eva
;
Eggert, Andreas
;
Terho, Harri
;
Ulaga, Wolfgang
- In:
Journal of personal selling & sales management
40
(
2020
)
3
,
pp. 180-197
Persistent link: https://www.econbiz.de/10012313072
Saved in:
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