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Büschken, Joachim
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Nagel, Michaela
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GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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2
Flexibilitätsmanagement : ein systemdynamischer Ansatz zur quantitativen Bewertung von Produktionsflexibilität
Nagel, Michaela
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001769374
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