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  • Search: person:"Baber, Prerana"
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Year of publication
Subject
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Consumer behaviour 3 Internet marketing 3 Konsumentenverhalten 3 Online-Marketing 3 Social Web 3 Social web 3 Beziehungsmarketing 2 Brand image 2 Brand management 2 Destination image 2 Markenführung 2 Markenimage 2 Relationship marketing 2 Social media marketing efforts 2 Stimulus-organism-response theory 2 Tourism 2 Advertising effects 1 Bibliometric analysis 1 Bibliometrics 1 Bibliometrie 1 Brand 1 Conceptual framework 1 Consumer ethnocentrism 1 Customer satisfaction 1 Destination management 1 Destinationsmanagement 1 E-commerce 1 E-reputation 1 Electronic Commerce 1 Emerging economies 1 Experiment 1 Holiday behaviour 1 India 1 Indien 1 Kundenzufriedenheit 1 MFOAs 1 Markenartikel 1 Marketing 1 Marketing management 1 Marketingmanagement 1
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Online availability
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Undetermined 5 CC license 1 Free 1
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 research-article 1
Language
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English 6
Author
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Baber, Prerana 6 Baber, Ruturaj 6 Kaurav, Rahul Pratap Singh 2 Upadhyay, Yogesh 2 Cain, Lisa 1 Gulati, Chanda 1 Narula, Sumit 1 Paul, Justin 1 Sankpal, Shilpa 1
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Published in...
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Cogent business & management 1 Electronic commerce research 1 International journal of business and emerging markets : IJBEM 1 International journal of electronic marketing and retailing : IJEMR 1 Journal of Hospitality and Tourism Insights 1 Journal of hospitality and tourism insights 1
Source
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ECONIS (ZBW) 5 Other ZBW resources 1
Showing 1 - 6 of 6
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Consumer ethnocentrism : what we learned and what we need to know? : a systematic literature review
Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26
This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively. The study systematically examines the development of consumer ethnocentrism research over time, including publication years, publication outlets, authorship, countries, methods,...
Persistent link: https://www.econbiz.de/10014526978
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Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?
Baber, Ruturaj; Baber, Prerana; Narula, Sumit; Kaurav, … - In: International journal of electronic marketing and … 15 (2024) 6, pp. 662-686
Persistent link: https://www.econbiz.de/10015357847
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Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh; Baber, Ruturaj; Paul, Justin; Baber, … - In: Electronic commerce research 24 (2024) 2, pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
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Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists : application of S-O-R model
Baber, Ruturaj; Baber, Prerana - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2298-2316
Persistent link: https://www.econbiz.de/10014446370
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Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model
Baber, Ruturaj; Baber, Prerana - In: Journal of Hospitality and Tourism Insights 6 (2022) 5, pp. 2298-2316
Purpose This paper aims to explore the influence of e-reputation, destination image and social media marketing efforts (SMME) on the intention to visit among tourists. The relationships are examined through the lens of the stimuli-organism-response (S-O-R) theory. Design/methodology/approach The...
Persistent link: https://www.econbiz.de/10014873790
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Application of "masstige" theory and approaches for the marketing of smartphone brands in India
Baber, Ruturaj; Upadhyay, Yogesh; Kaurav, Rahul Pratap Singh - In: International journal of business and emerging markets … 12 (2020) 3, pp. 296-312
Persistent link: https://www.econbiz.de/10012505334
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