The application of the conjoint analysis to the choice of study major problems is discussed. Each course is described by five variables: advice from parents, teachers, and friends; fashion; degree of course difficulty; attractiveness of the job after graduation; coincidence with personal...

The application of the conjoint analysis method to the study major choice problem is discussed. Each course is described by five variables: Advice from parents, teachers and friends (with three categories: strongly recommended, moderate support, none); Fashion (yes, no); Degree of course...

The paper presents segmentation study, which employs methods of classification to single out the segments. The variables measured on the ordinal scale were used as the criteria of market segmentation. Variables used reflected students' attitude towards 20 statements about advertising. Ordinal...

Kategoria preferencji umożliwia kwantyfikację użyteczności (pomiar i analizę). Do pomiaru i analizy preferencji wykorzystuje się m.in. metody wyborów dyskretnych. Metody wyborów dyskretnych są stosowane do analizy danych jakościowych (wyniki pomiaru preferencji są mierzone...