Lina, Pilelienė; Petras, Bakanauskas Arvydas - In: Annals of the Alexandru Ioan Cuza University - Economics 62 (2015) 1, pp. 85-92
The intensifying competition forces organizations to search for various measures which could help in persuading consumer to buy a product. Consequently, the attention to customer attraction is growing enormously. One of marketing measures used for this purpose is sales promotion. However, many...