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Baker, Michael J.
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Abou-Ismail, Fouad
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Hart, Susan J.
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International marketing review
NBER working paper series
27
Journal of marketing management : MM
26
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1
The Multiple Convergent Processing Model of New Product Development
Hart, Susan J.
;
Baker, Michael J.
- In:
International marketing review
11
(
1994
)
1
,
pp. 77
Persistent link: https://www.econbiz.de/10006343913
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2
Organizational Buying Behaviour in the Gulf
Baker, Michael J.
;
Abou-Ismail, Fouad
- In:
International marketing review
10
(
1993
)
6
,
pp. 42-60
Persistent link: https://www.econbiz.de/10006355084
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