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~type_genre:"Aufsatz in Zeitschrift"
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Baker, Michael John
18
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Din, Amr K. el
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Gummesson, Evert
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Journal of customer behaviour
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ECONIS (ZBW)
18
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1
Masterful operant resources, masterful marketing competences, and the masterful marketing academic
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1869-1875
Persistent link: https://www.econbiz.de/10014450164
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Michael the mighty : merry memories of marketing's major-general
Brown, Stephen
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1862-1868
Persistent link: https://www.econbiz.de/10014450155
Saved in:
4
One more time: Quo vadis, marketing?
Baker, Michael John
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10011936185
Saved in:
5
Michael J. Baker : reflections on a career in marketing
Baker, Michael John
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 223-230
Persistent link: https://www.econbiz.de/10009758435
Saved in:
6
Relevant for whom? : an essay to celebrate JBBM's 21st anniversary, in favor of paying greater attention to the needs of students and practitioners and less to the interests of pee...
Baker, Michael John
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011304041
Saved in:
7
The marketing dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
8
The factors influencing consumers' behaviour on wine consumption in the Turkish wine market
Gunay, G. Nazan
;
Baker, Michael John
- In:
EuroMed journal of business
6
(
2011
)
3
,
pp. 324-341
Persistent link: https://www.econbiz.de/10009381069
Saved in:
9
Theory, practice and impact in academic marketing research
Baker, Michael John
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
Saved in:
10
Personal professional development
Baker, Michael John
- In:
The marketing review
9
(
2009
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003849705
Saved in:
1
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