Rundle‐Thiele, Sharyn; Ball, Kim; Gillespie, Meghan - In: Journal of Consumer Marketing 25 (2008) 4, pp. 245-253
Purpose – Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social...