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  • Search: person:"Bambauer-Sachse, Silke"
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Year of publication
Subject
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Consumer behaviour 13 Konsumentenverhalten 13 Preismanagement 8 Pricing strategy 8 Advertising effects 6 Werbewirkung 6 Customer satisfaction 5 Viral marketing 5 Virales Marketing 5 Advertising 4 Werbung 4 Deutschland 3 Dienstleistungsqualität 3 Failure severity 3 Germany 3 Kundenzufriedenheit 3 Service quality 3 Activation 2 Agile practice 2 Beschwerdemanagement 2 Beziehungsmarketing 2 Brand image 2 Comparative advertising 2 Complaint management 2 Customer service 2 Internet marketing 2 Kundenservice 2 Low-cost strategy 2 Markenimage 2 Niedrigpreisstrategie 2 Online-Marketing 2 Perception 2 Preis 2 Price 2 Product information 2 Produktinformation 2 Project management 2 Purchase intention 2 Reference price 2 Relationship marketing 2
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Online availability
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Undetermined 6 Free 1
Type of publication
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Article 33
Type of publication (narrower categories)
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Article in journal 20 Aufsatz in Zeitschrift 20 research-article 2
Language
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English 20 Undetermined 8 German 5
Author
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Bambauer-Sachse, Silke 33 Gierl, Heribert 10 Mangold, Sabrina 5 Christina Mangold, Sabrina 2 Grewal, Dhruv 2 Heinzle, Priska 2 Helbling, Thomas 2 Massera, Laura 2 Rabeson, Landisoa Eunorphie 2 Young, Ashley 2 Hüttl-Maack, Verena 1 Mangold, Sabrina Christina 1 Rabeson, Landisoa 1
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Published in...
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Journal of retailing and consumer services 13 Der Markt : international journal of marketing 4 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 3 Journal of retailing 2 Marketing : ZFP ; journal of research and management 2 Marketing : journal of research and management 2 Journal of Business & Industrial Marketing 1 Journal of Services Marketing 1 Journal of business research : JBR 1 Journal of business-to-business marketing 1 Journal of service research 1 Psychology & marketing 1 The journal of services marketing 1
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Source
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ECONIS (ZBW) 20 OLC EcoSci 11 Other ZBW resources 2
Showing 1 - 10 of 33
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Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions
Bambauer-Sachse, Silke; Young, Ashley - In: Journal of service research 27 (2024) 3, pp. 364-380
Persistent link: https://www.econbiz.de/10014580513
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Customer cognitive appraisals of differential and dynamic pricing
Bambauer-Sachse, Silke; Young, Ashley - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 3-12
Persistent link: https://www.econbiz.de/10013473076
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Acquiring professional service customers : do agile project methods increase the intention to choose an out-supplier?
Bambauer-Sachse, Silke; Helbling, Thomas - In: Journal of business-to-business marketing 29 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10013178119
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Customer satisfaction with business services: is agile better?
Bambauer-Sachse, Silke; Helbling, Thomas - In: Journal of Business & Industrial Marketing 36 (2021) 8, pp. 1389-1402
Purpose Agile methods have considerably transformed project management. The purpose of this study is to analyze the impact of agile (as compared to plan-driven) methods on customer satisfaction in the context of knowledge-intensive business services. Design/methodology/approach This study uses a...
Persistent link: https://www.econbiz.de/10014844046
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Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke; Massera, Laura - In: Die Unternehmung : Swiss journal of business research … 72 (2018) 2, pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
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Comparative advertising for goods versus services : effects of different types of product attributes through consumer reactance and activation on consumer response
Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of retailing and consumer services 44 (2018), pp. 82-90
Persistent link: https://www.econbiz.de/10011904328
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Comparative advertising : effects of concreteness and claim substantiation through reactance and activation on purchase intentions
Bambauer-Sachse, Silke; Heinzle, Priska - In: Journal of business research : JBR 84 (2018), pp. 233-242
Persistent link: https://www.econbiz.de/10011802926
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Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: Journal of Services Marketing 29 (2015) 5, pp. 331-343
Purpose – The purpose of this study is to determine which level of tangible compensation for a service failure leads to high levels of customer satisfaction for moderate- versus high-involvement services as well as for different conditions of responsibility for the failure and failure...
Persistent link: https://www.econbiz.de/10014906119
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Determining adequate tangible compensation in service recovery processes for developed and developing countries : the role of severity and responsibility
Bambauer-Sachse, Silke; Rabeson, Landisoa - In: Journal of retailing and consumer services 22 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10010468490
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Cover Image
Service recovery for moderate and high involvement services
Bambauer-Sachse, Silke; Rabeson, Landisoa Eunorphie - In: The journal of services marketing 29 (2015) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011387765
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