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~isPartOf:"The silver market phenomenon : business opportunities in an era of demographic change"
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Market segmentation
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The silver market phenomenon : business opportunities in an era of demographic change
Journal of general management
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Human resource management journal
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Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
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Future trilogy / Christopher Barnatt
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International Journal of Bank Marketing
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International small business journal
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Long range planning : LRP ; international journal of strategic management
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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The silver market phenomenon : marketing and innovation in the aging society
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Grey power : older workers as older customers
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : business opportunities …
,
(pp. 243-255)
.
2008
Persistent link: https://www.econbiz.de/10003748533
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