Barnatt, Christopher - In: International Journal of Bank Marketing 16 (1998) 4, pp. 161-169
As the user‐base of the Internet expands, on‐line “virtual communities” may have the potential to become the key customer‐infomediaries, social forums, and trading arenas, of the early twenty‐first century. In parallel, new delivery channels and new means of fostering long‐term...