The study examines the process of international market expansion by a relatively new and small franchisor. Particular emphasis is placed on the company‘s efforts to identify a suitable partner in the host country, the adaptation of the concept to address differences in the new market, and the...

<title>ABSTRACT</title> Business education programs labeled as “non-traditional” continue to grow in importance and popularity and have accordingly continued to receive attention in the business educational literature. Generally lost in this literature, however, is the perception of business students...

Cross-national face-to-face selling has thus far received very little scholarly treatment in marketing literature. With few notable exceptions, most existing research in this area has been fragmentary and opportunistic. These problems are largely because of the lack of a broad, generalizable...