Başfırıncı, Çiğdem; Şener, Gülcan - In: Marketing management in Turkey, (pp. 299-320). 2018
This case is about the success of Filli Boya, one of the well-known brands of the Turkish paint industry, on using traditional TV advertisements for creating brand awareness. The purpose of this case study is to point out how TV advertisement, the so-called ‘traditional and boring’...