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  • Search: person:"Bason, Tom"
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Sport 3 mega-event 2 Auction theory 1 Auktionstheorie 1 Big event 1 Brand image 1 Brand management 1 Branding 1 Business 1 CSR 1 Capital structure 1 Confidence 1 Consumer behaviour 1 Content analysis 1 Crypto assets 1 Football 1 Fußball 1 Großveranstaltung 1 Innovation adoption 1 Innovationsakzeptanz 1 Kapitalstruktur 1 Konsumentenverhalten 1 Kryptowerte 1 Legitimacy theory 1 Longitudinal content analysis 1 MNEs 1 Management 1 Markenführung 1 Markenimage 1 Methods 1 Olympic bid 1 Philanthropy 1 Professional sports 1 Profisport 1 Sponsoring 1 Sponsorship 1 Sport event 1 Sport management research 1 Sport organization 1 Sportmarketing 1
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Undetermined 6 Free 1
Type of publication
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Article 7
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 research-article 2
Language
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English 7
Author
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Bason, Tom 7 Cook, David 2 Grix, Jonathan 2 Jones, Andrew 2 Pritchard, Adrian 2 Salisbury, Paul 2 Akter, Shahriar 1 Anagnostopoulos, Christos 1 Babu, Mujahid Mohiuddin 1 Hickman, Ellie 1 Oddy, Richard Edward 1 Petratos, Pythagoras 1 Porreca, Rocco P. 1
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Published in...
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European Sport management quarterly : ESMQ 2 Sport, Business and Management: An International Journal 2 International Journal of Sports Marketing and Sponsorship 1 Marketing Intelligence & Planning 1 Psychology & marketing 1
Source
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Other ZBW resources 4 ECONIS (ZBW) 3
Showing 1 - 7 of 7
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Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin; Bason, Tom; Porreca, Rocco P.; … - In: Psychology & marketing 41 (2024) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
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Every loser wins : leveraging "unsuccessful" Olympic bids for positive benefits
Bason, Tom; Grix, Jonathan - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 167-187
Persistent link: https://www.econbiz.de/10014282489
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Building a brand portfolio : the case of English Football League (EFL) clubs
Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 463-481
Persistent link: https://www.econbiz.de/10013271129
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Professional sports teams: going beyond the core
Pritchard, Adrian; Cook, David; Jones, Andrew; Bason, Tom; … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 4, pp. 554-566
Purpose: The addition of products to the core of matches by professional sports teams (PSTs) has received much coverage. However, there has been limited work as to how their stadiums are used to stage non-sporting events. The purpose of this paper is to investigate how clubs in the English...
Persistent link: https://www.econbiz.de/10012072051
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Planning to fail? Leveraging the Olympic bid
Bason, Tom; Grix, Jonathan - In: Marketing Intelligence & Planning 36 (2018) 1, pp. 138-151
Purpose: In recent years, there has been a decline in the number of cities seeking to host the Olympic Games, with several cities withdrawing from the bid process following referenda. The debate around bidding have hinged on the costs and benefits of hosting events, with little consideration as...
Persistent link: https://www.econbiz.de/10012078360
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The first century and beyond : A content analysis of Sport, Business and Management: An International Journal
Oddy, Richard Edward; Bason, Tom - In: Sport, Business and Management: An International Journal 7 (2017) 4, pp. 444-458
Purpose In 2016, Sport, Business and Management: An International Journal ( SBM ) published its 100th article. While a number of other journals have been analysed as to their content, no such study has yet been applied to SBM . The purpose of this paper is to produce a content analysis examining...
Persistent link: https://www.econbiz.de/10015006957
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Corporate social responsibility through sport: a longitudinal study of the FTSE100 companies
Bason, Tom; Anagnostopoulos, Christos - In: Sport, Business and Management: An International Journal 5 (2015) 3, pp. 218-241
Purpose – Under growing public scrutiny of their behaviour, the vast majority of multinational enterprises (MNEs) have been undertaking significant investments through corporate social responsibility (CSR) in order to close legitimacy gaps. The purpose of this paper is to provide a descriptive...
Persistent link: https://www.econbiz.de/10015007012
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