Purpose The purpose of this paper is to review a possible link between the theory of stakeholder identity and salience (TSIS) and environmental justice and suggest a possible resolution. Design/methodology/approach This is a conceptual paper which also uses examples from industry. Findings The...

Recent years have seen a rapid rise in the number of firms publicly touting the environmental merits of their products or their operational practices. This is driven by the changing societal concern and public discourse around environmental issues. What was once an infrequent conversation has...

Purpose – To review and provide a new perspective on how Wroe Alderson contributed to marketing theory, and rekindle interest in his lines of research and the further development of marketing theory. Design/methodology/approach – A metaphor is woven into the paper to provide a new way of...