Search Results - person:"Beerli Palacio, Asunción"

Blood donation barriers : how does donor profile affect them?

Romero-Domínguez, Laura; Martín-Santana, Josefa D.; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 247-264

Persistent link: https://www.econbiz.de/10013268065

Lines of scientific research in the study of blood donor behavior from a social marketing perspective

Romero-Domínguez, Laura; Martín-Santana, Josefa D.; … - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 307-358

Persistent link: https://www.econbiz.de/10012623634

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: European Journal of Management and Business Economics … 26 (2017) 2, pp. 238-251

Persistent link: https://www.econbiz.de/10011946136

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: European journal of management and business economics : … 26 (2017) 2, pp. 238-251

Persistent link: https://www.econbiz.de/10011823419

Complementary services at hotels in accordance with their pricing strategy and the price sensitivity of tourists

Beerli-Palacio, Asunción; Martín-Santana, Josefa D.; … - In: International journal of hospitality management 87 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012241730

Diferencias entre los turistas en el esfuerzo de búsqueda de información y la interacción con el destino turístico en función de su sensibilidad cultural

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Información comercial española : ICE : revista de … 894 (2017), pp. 43-55

Persistent link: https://www.econbiz.de/10011871620

La eficacia de la publicidad on-line en el contexto de los blogs

Beerli Palacio, Asunción; Martín Santana, Josefa D. - In: Cuadernos de Gestión (2010)

[ES] El objetivo del presente trabajo se ha centrado en medir la eficacia publicitaria de dos formatos de anuncios on-line, concretamente el robapáginas frente al contextual, así como los factores que sobre la base de la literatura revisada influyen en dicha eficacia publicitaria. Su contexto...

Persistent link: https://www.econbiz.de/10011277635

How to increase blood donation by social marketing

Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: International review on public and non-profit marketing 12 (2015) 3, pp. 253-266

Persistent link: https://www.econbiz.de/10011410786

Development of an advertising impact index to test advertisements in magazines

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 107-124

Persistent link: https://www.econbiz.de/10009770263

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907