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The impact of influencers on brand social network growth : insights from new product launch events on Twitter
Benevento, Elisabetta
;
Aloini, Davide
;
Roma, Paolo
; …
- In:
Journal of business research : JBR
189
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015396142
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