Purpose – The purpose of this paper is to provide an evaluation of a newspaper insert survey and web‐based voter surveys associated with the same newspaper, conducted before and after the 2004 US presidential election. Design/methodology/approach – The study compares response rates,...

This is an exploratory study of the determinants of the size of the advertising budget in duopolistic competition. The model is a computer simulation that embodies learning, a multipenod decision horizon, brand loyalty, and other basic features of competitive reality in a two firm market....