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~subject:"Paradox"
~subject:"B-to-B-Marketing"
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Search: person:"Bengtsson, Maria"
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Paradox
B-to-B-Marketing
Coopetition
17
Koopetition
17
Unternehmenskooperation
17
Inter-firm cooperation
16
Wettbewerb
16
Competition
15
Theorie
7
Theory
7
International competition
6
Internationaler Wettbewerb
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5
United States
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Business-to-business marketing
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Emotion
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Innovationsmanagement
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KMU
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Lieferantenmanagement
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Organisatorischer Wandel
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Organizational change
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SME
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Supplier relationship management
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Tension
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Unternehmensnetzwerk
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Brand image
2
Business start-up
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Cooperation
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Coopetition capability
2
Dynamic capabilities
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Dynamische Kompetenzen
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Emotional ambivalence
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ICT industry
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English
7
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Bengtsson, Maria
7
Raza-Ullah, Tatbeeq
4
Biedenbach, Galina
2
Kock, Sören
2
Gnyawali, Devi R.
1
Lundgren-Henriksson, Eva-Lena
1
Marell, Agneta
1
Näsholm, Malin H.
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Srivastava, Manish K.
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Vanyushyn, Vladimir
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Wincent, Joakim
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Scandinavian journal of management
1
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ECONIS (ZBW)
7
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1
Looking different vs thinking differently : impact of TMT diversity on coopetition capability
Bengtsson, Maria
;
Raza-Ullah, Tatbeeq
;
Srivastava, Manish K.
- In:
Long range planning : LRP ; international journal of …
53
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012272050
Saved in:
2
The nature, consequences, and management of emotions in interfirm paradoxical relationships : a conceptual framework
Raza-Ullah, Tatbeeq
;
Bengtsson, Maria
;
Gnyawali, Devi R.
- In:
Scandinavian journal of management
36
(
2020
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012421636
Saved in:
3
Special issue on coopetition in industrial markets
Bengtsson, Maria
(
ed.
);
Kock, Sören
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011708692
Saved in:
4
The coopetition paradox and tension : the moderating role of coopetition capability
Bengtsson, Maria
;
Raza-Ullah, Tatbeeq
;
Vanyushyn, Vladimir
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 19-30
Persistent link: https://www.econbiz.de/10011448070
Saved in:
5
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
6
The coopetition paradox and tension in coopetition at multiple levels
Raza-Ullah, Tatbeeq
;
Bengtsson, Maria
;
Kock, Sören
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 189-198
Persistent link: https://www.econbiz.de/10010364542
Saved in:
7
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
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