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~isPartOf:"Journal of marketing education : JME"
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The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses
Berman, Barry
;
Sharland, Alex P.
- In:
Journal of marketing education : JME
24
(
2002
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10006264577
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