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~subject:"Absatzpolitik"
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Absatzpolitik
Einzelhandel
11
Retail trade
9
Einzelhandelsbetriebslehre
8
Marketing
6
Retail management
6
Handelsmanagement
5
Management
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Product safety
3
Produktsicherheit
3
Strategisches Management
3
Augmented reality
2
Beziehungsmarketing
2
Business strategy
2
Complaining behavior
2
Customer dissatisfaction
2
Distribution channel
2
Einzelhandelsbetrieb
2
Entry barriers
2
Fighter brand
2
Fighting brand
2
Good-enough products
2
Low-cost competition
2
Marktforschung
2
Price competition
2
Product liability
2
Productivity
2
Produkthaftung
2
Produktivität
2
Relationship marketing
2
Service failures
2
Service guarantees
2
Service recovery programs
2
Strategic management
2
Theorie
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Theory
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USA
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Book / Working Paper
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English
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Berman, Barry
1
Evans, Joel R.
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ECONIS (ZBW)
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Readings in marketing management : a strategic perspective
Berman, Barry
(
contributor
);
Evans, Joel R.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000333514
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