Search Results - person:"Beuckels, Emma"

Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Beuckels, Emma; De Jans, Steffi; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 2, pp. 197-206

Persistent link: https://www.econbiz.de/10012584576

To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context

Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478

Persistent link: https://www.econbiz.de/10012650826

Freedom makes you lose control

Beuckels, Emma; Kazakova, Snezhanka; Cauberghe, Veroline; … - In: European Journal of Marketing 53 (2019) 5, pp. 848-870

Purpose: Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to investigate whether individual differences between HMMs and LMMs make them respond differently to...

Persistent link: https://www.econbiz.de/10012067907

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Beuckels, Emma; Hudders, Liselot - In: Journal of retailing and consumer services 33 (2016), pp. 135-142

Persistent link: https://www.econbiz.de/10011598714