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Beverland, Michael
6
Dobele, Angela
2
Ewing, Michael
1
Lindgreen, Adam
1
Morrison, Michael
1
Toleman, David
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Vanhamme, Joelle
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van Wijk, Robert
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Business Horizons
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
8
Journal of marketing management : MM
7
The journal of business & industrial marketing
7
Business horizons
6
Design management review
5
Journal of Business Research
4
Journal of retailing and consumer services
4
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Qualitative market research : an international journal
3
Entrepreneurship and regional development : an international journal
2
European Journal of Marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing : metaphors and metamorphosis
2
Marketing intelligence & planning
2
Operations research, Management science : OR MS ; the international literature digest
2
Psychology & marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of East-West business
1
Journal of Management Studies
1
Journal of Product Innovation Management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management studies : JMS
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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RePEc
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1
Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business Horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10005333530
Saved in:
2
Controlled infection! Spreading the brand message through viral marketing
Dobele, Angela
;
Toleman, David
;
Beverland, Michael
- In:
Business Horizons
48
(
2005
)
2
,
pp. 143-149
Persistent link: https://www.econbiz.de/10005354747
Saved in:
3
Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael
;
Ewing, Michael
- In:
Business Horizons
48
(
2005
)
5
,
pp. 385-391
Persistent link: https://www.econbiz.de/10005431626
Saved in:
4
Whither industry leaders? Lessons from haute couture
Beverland, Michael
- In:
Business Horizons
47
(
2004
)
2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10005333263
Saved in:
5
Brand value, convictions, flexibility, and New Zealand wine
Beverland, Michael
- In:
Business Horizons
47
(
2004
)
5
,
pp. 53-61
Persistent link: https://www.econbiz.de/10005109467
Saved in:
6
In search of the right in-store music
Morrison, Michael
;
Beverland, Michael
- In:
Business Horizons
46
(
2003
)
6
,
pp. 77-82
Persistent link: https://www.econbiz.de/10005326585
Saved in:
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