//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Beverland, Michael"
~person:"Hingley, Martin K."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Beverland, Michael"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Neuseeland
4
New Zealand
4
Viral marketing
3
Virales Marketing
3
Wein
3
Weinbau
3
Wine
3
Wine industry
3
Authentizität
2
Business start-up
2
Einzelhandel
2
Großbritannien
2
Markenimage
2
Markenpolitik
2
Marketing
2
Retail trade
2
United Kingdom
2
Unternehmensgründung
2
1971-2006
1
Australia
1
Australien
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Branchenentwicklung
1
Brand name products.
1
Branding (Marketing)
1
Brauerei
1
Brewery
1
Business network
1
Business-to-business marketing
1
China
1
Co-creation
1
Competitive advantage
1
Consumer culture theory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Beverland, Michael
Hingley, Martin K.
Beverland, Michael B.
13
Farrelly, Francis
5
Sands, Sean
4
Oppewal, Harmen
3
Dobele, Angela
2
Lim, Elison Ai Ching
2
Lindgreen, Adam
2
Napoli, Julie
2
Ahuvia, Aaron
1
Bove, Liliana L.
1
Cankurtaran, Pinar
1
Chung, Emily
1
Dickinson, Sonia J.
1
Dickinson-Delaporte, Sonia
1
Eckhardt, Giana M.
1
Farrelly, Francis J.
1
Healy, Michael J.
1
Healy, Michael John
1
Kates, Steven M.
1
Loussaïef, Leila
1
Quester, Pascale G.
1
Shankar, Avi
1
Thomas, Samantha L.
1
Vanhamme, Joe͏̈lle
1
Westberg, Kate
1
Wijk, Robert van
1
Yap, Jo En
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Business horizons
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
2
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
3
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->