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~person:"Beverland, Michael"
~subject:"Einzelhandel"
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Einzelhandel
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Beverland, Michael
Oppewal, Harmen
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Beverland, Michael B.
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Sands, Sean
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How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
2
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
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