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~person:"Gemser, Gerda"
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Journal of marketing management : MM
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Special issue: design, consumption and marketing
Beverland, Michael B.
(
ed.
);
Gemser, Gerda
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011707461
Saved in:
2
Editorial: Design, consumption and marketing : outcomes, process, philosophy and future directions
Beverland, Michael B.
;
Gemser, Gerda
;
Karpen, Ingo O.
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011707465
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